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Napoleon Hill · 1937

Think and Grow Rich

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What is Think and Grow Rich about?

Think and Grow Rich is Napoleon Hill's 1937 classic claiming that riches begin with a definite purpose backed by burning desire. Hill presents thirteen principles, including faith, autosuggestion, specialized knowledge, organized planning, persistence, and the mastermind, distilled, he says, from studying successful men of his era such as Andrew Carnegie, Edison, and Ford.

Key ideas from Think and Grow Rich

Definiteness of Purpose

Hill's starting principle: fix a precise goal, the amount, the deadline, and what you will give in return, and burn the bridges to alternatives. Vague wishes for wealth, he argues, produce nothing.

Autosuggestion

Repeating your written goal aloud with emotion, morning and night, is meant to saturate the subconscious until belief hardens and opportunities become visible. It is affirmation practice, decades before that vocabulary existed.

The Mastermind

Hill's most durable idea: a small alliance of people coordinating knowledge and effort in harmony toward a definite purpose multiplies each member's capacity. Modern peer groups and advisory boards descend directly from it.

Lines worth keeping

  • A goal without an amount, a deadline, and a price you will pay is only a mood.
  • Persistence is the tax on every worthwhile ambition, and most people stop paying one installment early.

Is Think and Grow Rich worth reading?

Get the core ideas from a summary unless you want the historical artifact. The useful principles, definite purpose, persistence, masterminds, fill perhaps thirty pages. The rest is repetition, mysticism about vibrations and the ether, and anecdotes scholars have questioned, including Hill's claimed Carnegie relationship. Read it as the influential ancestor of modern self-help, not as a manual.

Napoleon Hill · 1937 · Money & Wealth · Distilshelf editorial · Updated August 2026